At the mere age of 20, LaMelo Ball is currently playing for the Charlotte Hornets, after embarking on his basketball career since 2018. In just three years, he has clinched five awards: JBA All-Star, JBA Champion, NBL Rookie of the Year, NBA All-Rookie Team, and NBA Rookie of the Year, earning him widespread attention as an elite young star.
NBA stars have always been looked to as more than just athletes, but instead as fashion faces which drive global trends forward. LaMelo Ball, who has always been passionate about fashion, launched his own designer lifestyle clothing brand LaFrance last year, and this year, he is adding another accolade to his resume by launching an international collaboration with Memorigin, a Hong Kong-based tourbillon watch brand, with the creation of a new high-end watch brand "Melofaith".
Melofaith introduces its first high-end fashion item - the "RARE Tourbillon", designed in complete LaMelo Ball style. Using a strong fiery red as the primary colour, the watch features a unique tonneau-shaped case and a stylish red camouflage rubber strap, breaking the tourbillon’s traditional notion of polished, genteel elegance.
The skeleton dial is presented in street graffiti style and features numerous symbols of LaMelo Ball, including his first tattoo - the word "FEAR" and "GOD" on his wrist at the age of 16 - as well as a doodle of his name "Melo". There is also a silhouette of LaMelo Ball in profile and the “number 1 with wings” symbolizing him as the "Golden Child".
The watch is available in two versions, the regular version with a more subdued PVD tonneau-shaped steel case in black and the diamond version with a tonneau-shaped steel case inlaid with 226 diamonds, making it a dazzling timepiece that suits different people.
The watch is equipped with a hand-wound tourbillon movement with a 40-hour power reserve and a frequency of 28,800 vibrations per hour. The word "MELOFAITH" is engraved on the tourbillon, which makes the watch stand out without compromising its stability.
The brand, named "Melofaith", is coined from LaMelo Ball's religious beliefs - his faith is his source of strength, inspiring him to face the challenges of every game with determination and perseverance. LaMelo Ball hopes to share his philosophy with fans through the creation of his brand. With religion being his spiritual pillar, faith and confidence are two indispensable elements that have allowed him to develop into an outstanding athlete.
About RARE
Retail price: HKD $52,800
Model No.
MO 0822
Case
Black PVD coated barrel-shaped stainless steel case
Watch size: approx. 58 x 46mm
Watch thickness: approx. 18.25mm
Both sides sapphire crystal
Water resistance: 5ATM
Movement
Flying tourbillon
155 pieces of subassembly module and 18 jewels
Frequency: 28800 Oscillation/Hour
Features
40 hours power reserve
The tourbillion located at 6 o'clock rotate at a speed of 60s for one circle
Manual winding mechanism
Dial
LaMelo Ball-themed dial
LaMelo Ball's tattoo design
Graffiti style painting
Strap
Camouflage rubber strap
About RARE (Diamond version)
Retail price: HKD $156,000
Model No.
MO 0822
Case
Diamond-embedded barrel-shaped stainless steel case
Watch size: approx. 58 x 46mm
Watch thickness: approx. 18.25mm
Both sides sapphire crystal
Water resistance: 5ATM
Diamond/Gem Setting
White diamond quantity: approx. 226pcs approx. 1.9carats
Movement
Flying tourbillon
155 pieces of subassembly module and 18 jewels
Frequency: 28800 Oscillation/Hour
Features
40 hours power reserve
The tourbillion located at 6 o'clock rotate at a speed of 60s for one circle
Manual winding mechanism
Dial
LaMelo Ball-themed dial
LaMelo Ball's tattoo design
Graffiti style painting
Strap
Camouflage rubber strap